Take a deep dive of your customers’ tech stack
What is Technographics or Tech Install Data?
No longer can demographics and firmographics guarantee your competitive advantage. Just as demographics helps you gather more insights about the Age, Gender, Occupation, Annual income etc of a target profile, Technographics in the similar sense is all the essential information about the tools and technologies that a customer actively uses.
If you are a technology marketer in the look-out to impact your target accounts, there’s no way you can get them to consider your offering without a thorough understanding of their technology usage, behaviour patterns, IT budget, purchase decisions and a lot more.
Get verified information of top tech decision makers, leaders &
influencers
Maximise leads and growth strategies
Access custom and completely updated tech install data
Why You Need Tech Install Data?
Forecast IT budgets and purchase triggers
Get a clear indication of the technology platforms of your target accounts. It can help you align and enhance your technology prospecting efforts with measurable results. If a company is using a well-built technology, with a multitude of different use cases, they are more likely to have a larger budget for new technologies and you are more likely to be successful with your prospecting. Understand the purchase triggers and what the USP of the target’s competitor is; include these insights and prepare a comparison matrix as part of your sales pitch, show your target profile why the technology you propose can mark-up their business growth remarkably. With all of these inputs as part of your prospecting arsenal, be confident that 80% of your job is done already.
Identify the right product-mix
Technology marketing is a lot of effort yes, but when done right it can create wonders for all parties involved, it’s the best space to enable a win-win. Imagine this, you identify a prospect company with a large IT budget, with your in-depth analysis of their business and the technologies they are currently using you identify a gap and bridge this with an incredible opportunity as to why your technology is a perfect fit. You elevate your value and brand this way, you are not just a marketer anymore; you are collaborating with your target account as a thought leader and a growth partner and the deal is most likely to come through.
Forecast measurable growth
You already have a good amount of research in place. Take it one notch up, project the expected ROI growth in numbers. Tangible always sells more in comparison to an intangible. While you give them inputs on why your proposed technology is worth a try, also give them a revenue forecast of how they can amplify returns with your offering. This is a must have as part of your sales repository.
Personalize with relevant messaging
Nothing works with the customers today like personalization does. There’s no way you can get a 360-degree perspective of your technology prospects without technographic data. Personalize your message centred to their pain points. Talk the language they understand and ace your tech marketing endeavours like a pro.
Technology Database Scope - What To Expect
Cloud
Network (Software)
ERP
Programming Language
Network (Hardware)
Webserver
Other Technology
Database
Server Software
Network
CRM
Operating System
Hardware
Server Hardware
How We Process Our Tech Install Data
We Monitor, Validate and Process Highly Relevant & Qualified Tech information for you
Why Info Datarun Solutions?
- We provide the most comprehensive view of the global technology market place
- Get insights on IT decision makers for Technology, Technology Integration and IT spending
- e optimize the impact of your sales and marketing efforts & a lot more
Our Technology List Services
User List
Tigger base list
Skills base list
Technology Append List
Integrators ISV’s
Contact base list
MSP’s, VAR’s
Partners Resellers
IT Certification
IT Providers
Industry base list
Technographic-Powered Targeting Funnel
TECHNOLOGY MASTER FILE
78 intelligence Fields
COMPANY INFO
Company Name
SIC, NAICS Codes
Primary, Secondary Industry
Employee Size
Revenue Size
C/VD/M Executives
Events Exhibited
TECHOGRAPHIC
Techonology Categories
Techonology Sub-Categories
IT Budget
Company Infrastructure
USER PERSONAL INFO
First, Last Name
Job Title
Business Email
Office/Personal Phone
Social Media URL
Fax
Job Function
Seniority
Scale with data, make smart tech decisions
At Info Datarun Solutions, we understand how competitive the entire Technology landscape is and how it’s transforming and evolving every minute. We are here to scale your Technology marketing results & help you stack your sales pipeline with easy to convert tech leads.
Be more with data – Enrich it for best campaign results
Revive your in-house data with the most relevant & multi-source verified contact intelligence. Increase your multi-channel campaign efficiency with over 75+ intelligence fields.
Get global B2B
custom data
Plan targeted campaigns basis the niche customer personas, titles & geography of your choice. Get global B2B custom data that can optimise your campaign efficiency 100x ahead.
Help Us Understand
Your Tech Install Data Requirements
